This week’s Chapter Spotlight is Theta Nu (Appalachian State) who took a chance in hosting their 2014 Red Dress Gala in a city two hours from campus. The outcome? Success! Vice President of Marketing Claudia Ash shares the details with us.
Event Name: Red Dress Gala
Location: The Palmer Building, Charlotte, NC
How many times have you held this event? 2
Who attended the event?
Our entire chapter along with Theta Nu alumnae, members of the Charlotte Alumnae Chapter and families and friends.
How long did it take to plan the event?
Briefly describe the event.
This year we held the event in Charlotte, NC at an old firehouse, which ended up being the perfect venue for us! There was an area for dancing, the silent auction and a beautiful outdoor patio. Our event was held in a “cocktail hour” style and went very smoothly.
Why did you choose to move your event so far from campus this year?
After two years of having the event near campus we saw the need for a different and larger space. Since there wasn’t one close by, we decided to take a chance hosting it in Charlotte, a city two hours away. We felt that the support of the Charlotte Alumnae Chapter and such a wide variety of businesses to utilize in the Charlotte area would help make our event even more successful. We also have a large number of alumnae and parents living in the Charlotte area and saw a great response to the move.
How did your chapter publicize the event?
Printed invitations were sent to parents, Theta Nu alumnae, Charlotte Alumnae Chapter members and friends in the area. We also used Facebook and Instagram.
What was your favorite part of the event?
It was so nice to see alumnae constantly going up to current members throughout the evening and telling them how much they loved this year’s event. Part of our reasoning for moving the event to Charlotte was to appeal to a wider range of alumnae and parents. This really made us feel like all the hard work and extra planning was worth it.